crafting a rustic and minimal brand for a San Diego based micro bakery
brand design
logo design
illustration
brand strategy
picture this
Lindsay's COVID passtime has evolved from a weekly sourdough loaf into weekly orders or anything and everything sourdough from friends, neighbors, and farmer's market pop ups—all baked from her home kitchen. As her business grows to pop ups and farmers markets, she found herself in need of a visual identity for her new micro bakery, Coastal Sage Bread.
my role
Brand Designer
when
Q2 2025
check it out
Coastal Sage Bread is a new business. Lindsay values craftsmanship and creating a polished experience, so despite having a limited budget, she wanted to invest in a visual identity from the outset.
Lindsay had two main requests for her brand:
She envisioned the logo as a loaf of bread that could look like a variety of bakes.
The primary color should be sage, after the business name.
Lindsay described her business as:
grounded
rustic
warm
natural
mimimalist
She wanted to balance a modern and rustic Scandinavian feel with a coastal California aesthetic.
A minimalist and rustic mini brand featuring an abstract hand-drawn logo and serene color palette.
I designed the coastal sage boule brandmark to look like a stretched and folded ball of dough, a crusty loaf of sourdough, and a cinnamon roll all in one. I drew the logo by hand to amplify the homemade feeling.
The wordmark was also hand-drawn, inspired by four typefaces that were close to the look we were aspiring to, but didn't quite hit the mark. Given that they're hand-drawn, each character is slightly different, with rugged lines that add to the rustic feel.
The color palette centers around sage and balances it with sandy tones, reflecting the natural and serene aesthetics of modern Scandinavian interior design and coastal California, where Lindsay is based.
Rachel was amazing to work with—professional, responsive, and thoughtful. She asked detailed questions to understand the look and feel I envisioned for my business. The final brand design turned out better than I could have imagined.
Lindsay kabakoff
coastal sage bread
