brand Design
foret destinations
the mission
Create funky and bold brand assets inspired by summers in the Mediterranean for this destination wedding & event planner.
the project
Founder Grace Dressler's summers spent in Greece and Portugal are the inspiration behind the Foret Destination brand. As a boutique destination event planner specializing in luxury elopements, Grace wanted to differentiate Foret from competitors with a funky but chic brand.
Before I started designing, Grace and I spent time diving into her vision for the business, her long term goals, her competitors, and defining exactly how she wants to serve her clients and stand out in a crowded market.
Given the celebretory nature of Foret's work, I got to have a lot of fun with designing the brand, from the playful icons and patterns to a vivid and funky color palette.
Two key points of visual inspiration were the olive groves from Grace's home in Greece and the deeply saturated, bold designs of tinned-fish brands from all over the Mediterranean.
Here's a little BTS video of the mood board behind the Foret brand designs.
Olive
#867F52
rgb (134, 127, 82)
Porcelain
#EDE2D3
rgb (237, 226, 211)
Grove
#CDC481
rgb (205, 196, 129)
Cyprus
#595436
rgb (89, 84, 54)
pimento
#ED6A17
rgb (237, 106, 23)
saffron
#FFB800
rgb (255, 184, 0)
jacaranda
#8995D8
rgb (137, 149, 216)
sea
#2A85EA
rgb (42, 133, 234)
Stucco
#FFFAF4
rgb (255, 250, 244)
clay
#FFAD5B
rgb (255, 173, 91)
butter
#FFDE88
rgb (255, 222, 136)
lavendar
#B7B5D9
rgb (183, 181, 217)
Sky
#8BB9ED
rgb (139, 185, 237)
obsidian
#0E0D08
rgb (14, 13, 8)
Display typeface: Norwester
Accent typeface: Flatface Beams
Paragraph typeface: Prompt
Typescale
tinned fish
kissing fish
pimento olives
sardine
I'm designing the Foret website for Grace and building it on Framer.
Here's a sneak peek and easter egg I've hidden on the website.
