ICYMI
In case you missed it, I’m Rae—or Rachel if you like to keep things formal. I’m the Jane-of-all-trades hunched over her laptop in hyper-focus-gremlin-mode making sure that your website and brand are working harder for you than your #1 hype girl.
With a background in marketing for the music industry and performing arts, I’ve worn all the hats: copywriter, project manager, art director, web designer, and strategist. Now, I’m all about channelling my skills in User Experience Design, Branding, and as a verified Framer Pro Expert into a powerful resource for first-time business owners and creative entrepreneurs like you.
This is about more than pushing pixels and curating vibes. It’s about building something together. I thrive on collaborating with my clients, bouncing ideas back and forth until we’ve created something that feels uniquely and utterly “you.”
Originally from the land of surf bros, California Burritos, and endless summer sunsets (San Diego), I now call Amsterdam home.
I geek out on all things culture: music, cinema, modern art, cuisine, and even knitting. Working with artists and musicians—really creatives in general—has been a lifelong mission.
I’m here to help you capture the essence of what you do. Ready to get started?
raedio trivia
my philosophy
DO IT SCARED!
I don’t care about failure, I care that I tried—and learned something along the way.
she's just like the other girls
I'm not much for trends, but I am chemically addicted to The Little Treat, cafe culture, dinner parties, knitting, and the mirror selfie aesthetic.
family lore—true crime edition
I’m related to Doris Day & Terry Melcher, the intended victim in the Manson Murders.
Justice for the em dash
As a former copywriter—and adhd person with a plethora of tangential thoughts—I resent that the em dash has become a symbol of having used generative AI.













