Over the past five years, I’ve led a performing arts website redesign that increased online sales by 70%, partnered with enterprise agency clients like Quickbooks, Mattel, and Starz to optimize conversion rates through strategic UX testing, and brought a startup marketplace platform from concept to launch—all while amplifying the brand personality and cultural resonance that make interfaces memorable.

I’m your creative business partner & advocate, drawing on diverse experience to distill complex challenges into empathic solutions that feel utterly "you.” I balance business objectives with brand impact from day one, creating experiences that drive measurable results without sacrificing human connection.